KFC

KFC Corporation
Type Wholly owned subsidiary
Industry Fast food
Genre Southern fried chicken
Founded 1930 (original) (North Corbin, Kentucky)
1952 (franchise) (South Salt Lake, Utah)
Founder(s) Harland Sanders
Headquarters Louisville, Kentucky, U.S.
Key people Roger Eaton, President
Harvey R. Brownlea, COO
James O'Reilly, VP for Marketing
Products Fried chicken, grilled chicken, related Southern foods
Revenue $520.3 million USD (2007)[1]
Employees 24,000 (2007)[1]
Parent Yum! Brands
Website http://www.kfc.com

KFC Corporation (KFC), founded and also known as Kentucky Fried Chicken, is a chain of fast food restaurants based in Louisville, Kentucky in the United States. KFC has been a brand and operating segment, termed a concept[2] of Yum! Brands since 1997 when that company was spun off from PepsiCo as Tricon Global Restaurants Inc.

KFC primarily sells chicken pieces, wraps, salads and sandwiches. While its primary focus is fried chicken, KFC also offers a line of grilled and roasted chicken products, side dishes and desserts. Outside North America, KFC offers beef based products such as hamburgers or kebabs, pork based products such as ribs and other regional fare.

The company was founded as Kentucky Fried Chicken by Colonel Harland Sanders in 1952, though the idea of KFC's fried chicken actually goes back to 1930. The company adopted the abbreviated form of its name in 1991.[3] Starting in April 2007, the company began using its original name, Kentucky Fried Chicken, for its signage, packaging and advertisements in the U.S. as part of a new corporate re-branding program;[4][5] newer and remodeled restaurants will have the new logo and name while older stores will continue to use the 1980s signage. Additionally, Yum! continues to use the abbreviated name freely in its advertising.

Contents

History

The restaurant in North Corbin, Kentucky where Colonel Sanders developed Kentucky Fried Chicken
The first KFC restaurant, situated in South Salt Lake, Utah and since replaced by a new KFC on the same site

Born and raised in Henryville, Indiana, Sanders passed through several professions in his lifetime.[6] Sanders first served his fried chicken in 1930 in the midst of the Great Depression at a gas station he owned in North Corbin, Kentucky. The dining area was named "Sanders Court & Café" and was so successful that in 1936 Kentucky Governor Ruby Laffoon granted Sanders the title of honorary Kentucky Colonel in recognition of his contribution to the state's cuisine. The following year Sanders expanded his restaurant to 142 seats, and added a motel he bought across the street.[7] When Sanders prepared his chicken in his original restaurant in North Corbin, he prepared the chicken in an iron skillet, which took about 30 minutes to do, too long for a restaurant operation. In 1939, Sanders altered the cooking process for his fried chicken to use a pressure fryer, resulting in a greatly reduced cooking time comparable to that of deep frying.[8] In 1940 Sanders devised what came to be known as his Original Recipe.[9]

The Sanders Court & Café generally served travelers, often those headed to Florida, so when the route planned in the 1950s for what would become Interstate 75 bypassed Corbin, he sold his properties and traveled the U.S. to sell his chicken to restaurant owners. The first to take him up on the offer was Pete Harman in South Salt Lake, Utah; together, they opened the first "Kentucky Fried Chicken" outlet in 1952.[10] By the early 1960s, Kentucky Fried Chicken was sold in over 600 franchised outlets in both the United States and Canada. One of the longest-lived franchisees of the older Col. Sanders' chicken concept, as opposed to the KFC chain, was the Kenny Kings chain. The company owned many Northern Ohio diner-style restaurants, the last of which closed in 2004.

Sanders sold the entire KFC franchising operation in 1964 for $2 million USD[11] Since that time, the chain has been sold three more times: to Heublein in 1971, to R.J. Reynolds in 1982 and most recently to PepsiCo in 1986, which made it part of its Tricon Global Restaurants division, which in turn was spun off in 1997, and has now been renamed to Yum! Brands. Additionally, Colonel Sanders' nephew, Lee Cummings, took his own Kentucky Fried Chicken franchises (and a chicken recipe of his own) and converted them to his own "spin-off" restaurant chain, Lee's Famous Recipe Chicken.

Today, some of the older KFC restaurants have become famous in their own right. One such restaurant is located in Marietta, Georgia. This store is notable for a 56-foot (17 m) tall sign that looks like a chicken. The sign, known locally as the Big Chicken, was built for an earlier fast-food restaurant on the site called Johnny Reb's Chick, Chuck and Shake. It is often used as a travel reference point in the Atlanta area by locals and pilots.[12]

The secret recipe

The Colonel's secret flavor recipe of 11 herbs and spices that creates the famous "finger lickin' good" chicken remains a trade secret.[13][14] Portions of the secret spice mix are made at different locations in the United States, and the only complete, handwritten copy of the recipe is kept in a vault in corporate headquarters.[15] On September 9, 2008, the one complete copy was temporarily moved to an undisclosed location under extremely tight security while KFC revamped the security at its headquarters. Before the move, KFC disclosed the following details about the recipe and its security arrangements:[16]

On February 9, 2009, the secret recipe returned to KFC's Louisville headquarters in a more secure, computerized vault.[18]

In 1983, writer William Poundstone examined the recipe in his book Big Secrets. He reviewed Sanders' patent application, and advertised in college newspapers for present or former employees willing to share their knowledge.[19] From the former he deduced that Sanders had diverged from other common fried-chicken recipes by varying the amount of oil used with the amount of chicken being cooked, and starting the cooking at a higher temperature (about 400 °F (200 °C)) for the first minute or so and then lowering it to 250 °F (120 °C) for the remainder of the cooking time. Several of Poundstone's contacts also provided samples of the seasoning mix, and a food lab found that it consisted solely of sugar, flour, salt, black pepper and monosodium glutamate (MSG). He concluded that it was entirely possible that, in the years since Sanders sold the chain, later owners had begun skimping on the recipe to save costs.[20][21][22] Following his buyout in 1964, Colonel Sanders himself expressed anger at such changes, saying:

“ That friggin' ... outfit .... They prostituted every goddamn thing I had. I had the greatest gravy in the world and those sons of bitches-- they dragged it out and extended it and watered it down that I'm so goddamn mad![21][22] ”

Ron Douglas, author of the book America's Most Wanted Recipes, also claims to have figured out KFC's secret recipe.[23]

Products

Packaging

The famous paper bucket that KFC uses for its larger sized orders of chicken and has come to signify the company was originally created by Wendy's restaurants founder Dave Thomas. Thomas was originally a franchisee of the original Kentucky Fried Chicken and operated several outlets in the Columbus, Ohio area. His reasoning behind using the paper packaging was that it helped keep the chicken crispy by wicking away excess moisture. Thomas was also responsible for the creation of the famous rotating bucket sign that came to be used at most KFC locations in the US.[24]

Menu items

This is a list of menu items sold at KFC.

Chicken

Other products

Coleslaw

Sides

Discontinued products

Nutritional value

KFC formerly used partially hydrogenated oil in its fried foods. This oil contains relatively high levels of trans fat, which increases the risk of heart disease. The Center for Science in the Public Interest (CSPI) filed a court case against KFC, with the aim of making it use other types of oils or make sure customers know about trans fat content immediately before they buy food.

In October 2006, KFC announced that it would begin frying its chicken in trans fat-free oil. This would also apply to their potato wedges and other fried foods, however, the biscuits, macaroni and cheese, and mashed potatoes would still contain trans fat. Trans fat-free soybean oil was introduced in all KFC restaurants in the U.S. by April 30, 2007. CSPI announced that it would immediately drop its lawsuit against KFC and was hopeful that this would create a ripple effect on other restaurants or fast food chains that prepare food rich in trans fat. "If KFC, which deep-fries almost everything, can get the artificial trans fat out of its frying oil, anyone can," CSPI executive director Michael Jacobson said in a statement.[41]

Advertising

KFC's logo used from 1997 until November 2006

Early television advertisements for KFC regularly featured Colonel Sanders licking his fingers and talking to the viewer about his secret recipe, and by the 1960s both the Colonel and the chain's striped bucket had became well-known. The bucket as product placement can be seen in the hands of both Annette Funicello and Dwayne Hickman in 1965's How to Stuff a Wild Bikini, and was also featured prominently in the 1968 Peter Sellers vehicle, The Party. The Colonel made appearances as himself in Jerry Lewis's The Big Mouth (1967), Herschell Gordon Lewis' Blast-Off Girls (1967) and Al Adamson's Hell's Bloody Devils (1970), as well as an appearance in 1968 on Rowan & Martin's Laugh-In.

Despite his death in 1980, Sanders remains a key symbol of the company in its advertising and branding.

Throughout the mid 1980s, KFC called on Will Vinton Studios to produce a series of humorous, claymation ads. These most often featured a cartoon-like chicken illustrating the poor food quality of competing food chains, mentioning prolonged freezing and other negative aspects.[42] TV ads also featured Foghorn Leghorn advising Henery Hawk to visit the restaurant for better chicken.

In the 1980s, KFC was an associate sponsor for Junior Johnson's NASCAR Winston Cup Series cars, with such drivers as Darrell Waltrip, Neil Bonnett, and Terry Labonte.

In 1997, KFC briefly re-entered the NASCAR Winston Cup Series as sponsor of the #26 Darrell Waltrip Motorsports Chevrolet with driver Rich Bickle at the Brickyard 400.

A co-branded Long John Silver's and KFC

By the late 1990s, the stylized likeness of Colonel Sanders as the KFC logo had been modified. KFC ads began featuring an animated version of "the Colonel" voiced by Randy Quaid with a lively and enthusiastic attitude. He would often start out saying "The Colonel here!" and moved across the screen with a cane in hand. The Colonel was often shown dancing, singing, and knocking on the TV screen as he spoke to the viewer about the product.

The animated Colonel is uncommon today. Still using a humorous slant, the current KFC campaign revolves mostly around customers enjoying the food. It also features a modified version of Lynyrd Skynyrd's "Sweet Home Alabama" as the theme song for practically all its commercials, though the restaurant actually hails from Kentucky.

In 2006, KFC claimed to have made the first logo visible from outer space, though Readymix has had one since 1965.[43][44] KFC says "It marked the official debut of a massive global re-image campaign that will contemporize 14,000-plus KFC restaurants in over 80 countries over the next few years." The logo was built from 65,000 one-foot-square tiles, and it took six days on site to construct in early November. The logo was placed in the Mojave Desert near Rachel, Nevada.[45] It is located in the northern section of Rachel, Nevada at .

Many KFC locations are co-located with one or more of Yum! Brands restaurants, Long John Silver's, Taco Bell, Pizza Hut, or A&W Restaurants. Many of these locations behave like a single restaurant, offering a single menu with food items from both restaurants.[46]

The resurrected Kentucky Fried Chicken logo

One of KFC's latest advertisements is a commercial advertising its "wicked crunch box meal". The commercial features a fictional black metal band called "Hellvetica" performing live, the lead singer then swallows fire. The commercial then shows the lead singer at a KFC eating the "wicked crunch box meal" and saying "Oh man that is hot".

In 2007, the original, non-acronymic Kentucky Fried Chicken name was resurrected and began to reappear on company marketing literature and food packaging, as well as some restaurant signage.

In 2010, an advertisement was shown in Australia showing an Australian cricket fan giving West Indies fans KFC chicken to keep them quiet. The ad sparked a debate over racism in the ad, suggesting that all black people eat fried chicken. Fried chicken was eaten by black slaves because it was cheap and easy to make. Though KFC stated that it was "misinterpreted by a segment of people in the US",[47] the ad was later pulled from TV. However, several Australian commentators have expressed the opinion that the ad is not racist, because this is not a racial stereotype in Australia and the cricket fans in the ad are not African American, but West Indies cricket supporters (the West Indies cricket team was playing a Test cricket series against the Australian cricket team at the time of the ad).[48][49]

Also in 2010, Yum! signed a naming rights deal with the Louisville Arena Authority for Louisville's new downtown arena, which will open in November of that year as the KFC Yum! Center.

Criticism

Environmental concerns

KFC in the US has been accused by Greenpeace of a large destruction of the Amazon Rainforest, because the supply of soy used for chicken food that KFC receives from Cargill has been traced back to the European KFC. Cargill has reportedly been exporting soy illegally for several years.[50] The Greenpeace organization researched the issue and brought it to the attention of the parent company YUM! Brands, Inc. The parent company denied the illegal operation, and said that their supply of soy is grown in parts of Brazil.[50] Greenpeace has called on KFC to stop purchasing soy from Cargill, to avoid contributing to the destruction of the Amazon.[50][51]

Trademark disputes

In 1971, Sanders sued Heublein Inc., KFC's parent company at the time, over the alleged misuse of his image in promoting products he had not helped develop. In 1975, Heublein Inc. unsuccessfully sued Sanders for libel after he publicly referred to their gravy as "sludge" with a "wallpaper taste".[52]

In May 2007, KFC (Great Britain) requested that Tan Hill Inn, in the Yorkshire Dales, North Yorkshire, UK refrain from using the term 'Family Feast' to describe its Christmas menu,[53] although this problem was quickly resolved with the pub being allowed to continue use of the term.[54]

Wages and working conditions

Balmoral KFC workers and allies picketing the store

In New Zealand, KFC youth workers earn NZ$10.13 an hour. Staff at the Balmoral, Auckland store went on strike for two hours on December 3, 2005 after Restaurant Brands, the franchise holder, offered no wage increase in contract negotiations.[55] In March 2006, Restaurant Brands agreed to phase out youth rates in New Zealand, although no date was set.

Many stores in western Canada are unionized with the Canadian Auto Workers, and as a result many non-franchise stores in western Canada pay higher than minimum wage.

Animal rights

Protesters demonstrating outside a KFC restaurant in Royal Oak, Michigan

Since 2003, animal rights and welfare organizations, led by People for the Ethical Treatment of Animals (PETA), have been protesting KFC’s treatment of the animals used for its products. These groups claim that the recommendations of the KFC Animal Welfare Advisory Council have been ignored.[56] Adele Douglass, a former member of the council, said in an SEC filing reported on by the Chicago Times, that KFC "never had any meetings. They never asked any advice, and then they touted to the press that they had this animal-welfare advisory committee. I felt like I was being used."[57][58]

KFC responded by saying the chickens used in its products are bought from suppliers like Perdue Farms, Tyson Foods, and Pilgrim's Pride, and that these suppliers are routinely monitored for animal welfare violations.[59] Several PETA undercover investigations and videos of these and other KFC suppliers purporting to show chickens being beaten, ripped apart, and thrown against walls contradict KFC’s claims.[60] PETA has criticised some of the practices of chicken breeders, such as beak trimming and overcrowding, but KFC says its suppliers meets UK legal requirements. The Department for Environment, Food and Rural Affairs recommends a maximum stocking density of 34 kg—around 30 chickens—per square metre, and say that in circumstances where beak trimming needs to be carried out to prevent the birds injuring each other, only one third of the beak should be trimmed "measured from the tip towards the entrance of the nostrils".[61] PETA states that they have held more than 12,000 demonstrations at KFC outlets since 2003 because of this alleged mistreatment of chickens by KFC suppliers.[62]

In June 2008, KFC Canada agreed to PETA's demands for better welfare standards, including favoring suppliers who use controlled-atmosphere killing (CAK) of chickens, and other welfare standards as well as introducing a vegan sandwich at 65% of its outlets. PETA has called off its campaign against KFC Canada, but continues to demonstrate against KFC elsewhere in the world.[63]

Hygiene

•In February 2007, a KFC/Taco Bell outlet in New York City was found to be rat infested. A video showing the rats running wild inside the restaurant was shown on television news bulletins around the world, as well as disseminated on the internet via sites such as YouTube.[64]

•Two KFC outlets in Sydney, Australia, were fined record amounts in 2009 for having unhygienic food preparation areas. Inspectors found layers of grease and dirt, as well as evidence of vermin. The KFC stores had been repeat offenders, and had ignored previous warnings to keep their restaurants clean. They were charged with 11 breaches of food hygiene laws.[65]

•In 2009, a KFC outlet in Leicester Square, London was charged with 13 food hygiene charges by officials from Westminster Council, claiming a mouse was seen running across the floor and flies buzzed around their heads at the premises.[66]

•A court case in August 2010 revealed poor hygiene at a KFC outlet in the suburb of Villawood in Sydney, Australia. KFC staff admitted to the court that they would drop cooked chicken pieces on the floor, and indulge in food fights using french fries and chicken pieces. The court was told that staff did not wash their hands between handling raw chicken blood, and serving cooked chicken pieces to customers. An 11-year-old girl launched legal action against the KFC outlet, claiming she caught salmonellosis after eating a Twister at the store, which she says left her with brain damage and quadriplegia. KFC denied the girl's illness was caused by its food.[67]

International operations

Countries with KFC restaurants
Key:
Blue: Countries currently with KFC restaurants


(Listed alphabetically by country)

See also

Notes

  1. ↑ 1.0 1.1 Joe Bramhall. "KFC". Hoovers.com. http://www.hoovers.com/company/KFC_Corporation/hjythi-1.html. Retrieved 2008-02-21. 
  2. ↑ "Yum 2008 Annual Report" (PDF). Archived from the original on 2010-02-01. http://www.webcitation.org/5nCxugU9O. 
  3. ↑ Peter O. Keegan (1991-02-21). "KFC shuns 'fried' image with new name – Kentucky Fried Chicken has changed its name to KFC". Nation's Restaurant News. http://findarticles.com/p/articles/mi_m3190/is_n8_v25/ai_10403447/. Retrieved 2007-08-24. 
  4. ↑ "KFC Resurrecting Old Kentucky Fried Chicken Name, With New Image". buzzle.com. 2005-05-01. http://www.buzzle.com/editorials/4-30-2005-69337.asp. Retrieved 2007-08-28. 
  5. ↑ Anne DiNardo. "Kentucky Fried Chicken: Fast Food Makeover". VMSD.com date=2005-08-29. http://vmsd.com/content/kentucky-fried-chicken-0. Retrieved 2007-08-28. 
  6. ↑ Doug Bennett, Jr.. "Kentucky’s Colonel Sanders". The Courier-Journal. http://www.courier-journal.com/foryourinfo/010305/010305.html. Retrieved October 28, 2007. 
  7. ↑ Kevin Beimers, Aimee Lingman. "Doing Chicken Right Since 1932". roadtrip.beimers.com. http://roadtrip.beimers.com/day99.html. Retrieved October 28, 2007. 
  8. ↑ KFC (2007). "The Pressure Cooker". KFC. http://www.kfc.com/about/pressure.asp. Retrieved October 28, 2007. 
  9. ↑ KFC (2007). "History". KFC. http://www.kfc.com/about/history.asp. Retrieved October 28, 2007. 
  10. ↑ Jenifer K. Nii (2004). "Colonel's landmark KFC is mashed". Deseret Morning News. http://www.deseretnews.com/article/1,5143,595057690,00.html. Retrieved October 28, 2007. 
  11. ↑ I've Got A Secret interview, originally broadcast April 6, 1964 (rebroadcast by GSN March 30, 2008).
  12. ↑ Roadside America. "The Big Chicken". Roadside America. http://www.roadsideamerica.com/story/7021. Retrieved 2007-04-16. 
  13. ↑ Andrew Shanahan (2005-10-28). "Anatomy of a dish: KFC Family Feast - eight pieces of chicken(known as the "finger lickin chicken"), four regular fries, gravy and corn cobettes, £9.99". London: the Guardian. http://www.guardian.co.uk/news/2005/oct/28/food.lifeandhealth. Retrieved 2008-01-17. 
  14. ↑ "KFC bolsters security – for secret recipe". CNN Money. September 9, 2008. http://money.cnn.com/2008/09/09/news/companies/kfc_recipe/index.htm?cnn=yes. 
  15. ↑ According to a profile of KFC done by the Food Network television show Unwrapped.
  16. ↑ Schreiner, Bruce, Associated Press (2008-09-09). "KFC shoring up security for secret recipe". Yahoo! News. http://www.foxnews.com/story/0,2933,419201,00.html. Retrieved 2008-09-21. 
  17. ↑ Bulleit, Jim. "KFC'sSecret Recipe Returns Home". WLKY. http://www.wlky.com/news/18684033/detail.html. Retrieved 2009-03-09. 
  18. ↑ "Colonel’s recipe returns to KFC". Business First of Louisville. 2009-02-10. http://louisville.bizjournals.com/louisville/stories/2009/02/09/daily26.html. Retrieved 2009-02-13. 
  19. ↑ Poundstone, William (1983). Big Secrets: The Uncensored Truth About All Sorts of Stuff You are Never Supposed to Know. New York: Morrow. pp. 228 pages. ISBN 0-688-02219-7. 
  20. ↑ Poundstone, pp 20-21.
  21. ↑ 21.0 21.1 Ritzer, George (2004). The McDondaldization of Society. New York: Pine Forge Press. p. 64. 
  22. ↑ 22.0 22.1 Dr. John S. Mahoney (2007). "Notes to Accompany Chapter 4 of Ritzer (McDonaldization)". Virginia Commonwealth University. http://www.people.vcu.edu/~jmahoney/MCDONCH4.htm. Retrieved October 28, 2007. 
  23. ↑ Jennifer Fermino (July 20, 2009). "Fryin' on a Wing and a Prayer". New York Post. http://www.nypost.com/p/news/regional/fryin_on_wing_prayer_Hy386ava5MATTLOODrb8UJ. 
  24. ↑ Wepman, Dennis. "Dave Thomas" (in En). American National Biography Online. http://www.anb.org/articles/10/10-02290.html. Retrieved 2009-04-22. 
  25. ↑ "Nutrition - Grilled Chicken". http://www.kfc.com/nutrition/grilled.asp. 
  26. ↑ "KFC Kentucky Fried Chicken | grilled twister". Kfc.de. http://www.kfc.de/grilled-wraps/grilled-twister%C2%AE. Retrieved 2010-04-25. 
  27. ↑ "KFC Kentucky Fried Chicken | grilled twister". Kfc.nl. Archived from the original on 2008-06-03. http://web.archive.org/web/20080603154908/http://www.kfc.nl/58/grilled_twister/. Retrieved 2009-03-13. 
  28. ↑ All Time Classics. "Toasted Twisters made wrapped in a Warm Flour Tortilla grilled to seal in the flavour - KFC.co.uk". Kfc.co.uk. http://www.kfc.co.uk/our-menu/toasted-twister/. Retrieved 2009-03-13. 
  29. ↑ "KFC Kentucky Fried Chicken | grilled mexican twister". Kfc.de. http://www.kfc.de/grilled-wraps/grilled-mexican-twister%C2%AE. Retrieved 2010-04-25. 
  30. ↑ "KFC Kentucky Fried Chicken | grilled mexican twister". Kfc.nl. http://www.kfc.nl/59/grilled_mexican_twister/. Retrieved 2009-03-13. 
  31. ↑ All Time Classics. "Spicy Toasted Twister with Hot Salsa wrapped in a Warm Flour Tortilla grilled to seal in the flavour - KFC.co.uk". Kfc.co.uk. http://www.kfc.co.uk/our-menu/toasted-twister/toasted-salsa-twister/. Retrieved 2009-03-13. 
  32. ↑ Kelly, Sean (2009-04-13). "The Wrapstar: Review". Pictou County, Nova Scotia: The News. http://www.ngnews.ca/Blog-Article/b/879/The-Wrapstar-Review. Retrieved 2010-04-25. 
  33. ↑ "Non-broadcast Adjudications: Kentucky Fried Chicken (Great Britain) Ltd t/a KFC". Advertising Standards Authority (United Kingdom). 2008-02-20. http://www.asa.org.uk/Complaints-and-ASA-action/Adjudications/2008/2/Kentucky-Fried-Chicken-(Great-Britain)-Ltd/TF_ADJ_44012.aspx. Retrieved 2009-10-29. 
  34. ↑ Alex Davis for the Louisville Courier-Journal (2007). "KFC tries Kentucky fried fish". Archive. Kentucky Community and Technical College System. Archived from the original on 2007-12-23. http://web.archive.org/web/20071223114532/http://www.kctcs.edu/todaysnews/index.cfm?tn_date=2007-02-22#9105. Retrieved October 28, 2007. 
  35. ↑ "Promos - KFC". kfc.co.nz. http://www.kfc.co.nz/index.cfm?contentNodeID=425. Retrieved 2009-10-13. 
  36. ↑ "KFC Kentucky Fried Chicken | chili cheese fries". Kfc.de. Archived from the original on 2008-02-29. http://web.archive.org/web/20080229125449/http://www.kfc.de/103/chili_cheese_fries/. Retrieved 2009-03-13. 
  37. ↑ "Little Bucket Parfaits - KFC.com". KFC.com. http://www.kfc.com/menu/desserts_parfaits.asp. Retrieved 2009-03-13. 
  38. ↑ Peter O. Keegan (1993). "Rotisserie Gold media blitz storms nation". Nations Restaurant News. http://findarticles.com/p/articles/mi_m3190/is_n37_v27/ai_14418375/. Retrieved 2007-08-21. 
  39. ↑ January 04, 2008 (2008-01-04). "YouTube – KFC Chicken Littles 1987 TV Commercial". Youtube.com. http://www.youtube.com/watch?v=jzzh_XbblN4. Retrieved 2009-03-13. 
  40. ↑ Webb Howell, (2000). "Power to the People". QSR Magazine. http://www.qsrmagazine.com/issue/interview/darlenepfieffer.phtml. Retrieved 2007-08-21. 
  41. ↑ Todd Zwillich (2006). "KFC to Fry Chicken Without Trans Fats". WebMD. http://www.webmd.com/diet/news/20061030/kfc-to-fry-chicken-without-trans-fats. Retrieved October 28, 2007. 
  42. ↑ Animate Clay!. "Vinton Studio Commercials". Animate Clay!. Archived from the original on 2007-12-21. http://web.archive.org/web/20071221235722/http://www.animateclay.com/modules.php?op=modload&name=Sections&file=index&req=viewarticle&artid=101&page=1. Retrieved 2009-03-09. 
  43. ↑ KFC (2006). "KFC Creates World's First Brand Visible from Space". Press Release. KFC. Archived from the original on 2006-12-24. http://web.archive.org/web/20061224114447/http://www.kfc.com/about/pressreleases/111406.asp. Retrieved October 28, 2007. 
  44. ↑ Stephen Hutcheon (2006-12-13). "Giant Nullarbor logo zooms back into focus". The Sydney Morning Herald. http://www.smh.com.au/news/web/nullarbor-logo-zone/2006/12/13/1165685690455.html. Retrieved 2007-10-28. 
  45. ↑ "KFC Unveils New Logo with Giant Image in Nevada Desert". Associated Press. Fox News. 2006. http://www.foxnews.com/story/0,2933,229308,00.html. Retrieved October 28, 2007. 
  46. ↑ Melanie Warner (2005-07-11). "Diners Walk Through One Door and Visit Two Restaurants". New York Times. http://www.nytimes.com/2005/07/11/business/11yum.html. Retrieved 2007-12-29. "Yum's multibranded stores have two illuminated logos, but they function as one restaurant. They have combined kitchens, a single line of cashiers and a staff trained to prepare both sets of menu items." 
  47. ↑ "KFC ad labelled 'racist' by US commentators". news.com.au. January 6, 2010. http://www.news.com.au/world/kfc-ad-labelled-racist-by-us-commentators/story-e6frfkyi-1225816554071. 
  48. ↑ Schloeffel, James (January 11, 2010). "KFC ad a storm in a fried chicken bucket". The Age. http://www.smh.com.au/opinion/society-and-culture/kfc-ad-a-storm-in-a-fried-chicken-bucket-20100111-m21e.html. 
  49. ↑ 3AW interview about the advertisement with Ana Kasparian from Young Turks
  50. ↑ 50.0 50.1 50.2 Greenpeace (2006). "KFC exposed for trashing the Amazon rainforest for buckets of chicken". Greenpeace. http://www.greenpeace.org/international/press/releases/kfc-exposed-for-trashing-the-a. Retrieved October 28, 2007. 
  51. ↑ Brazil Magazine (2006). "KFC's Secret Ingredients Include Soy That's Destroying the Amazon, Says Greenpeace". Brazil Magazine. Archived from the original on 2007-12-22. http://web.archive.org/web/20071222085405/http://www.brazzilmag.com/content/view/6429/54/. Retrieved October 28, 2007. 
  52. ↑ Kleber, John E.; Thomas D. Clark, Lowell H. Harrison, and James C. Klotter (June 1992). The Kentucky Encyclopedia. University Press of Kentucky. p. 796. ISBN 0-81311-772-0. 
  53. ↑ "Pub Fights KFC for 'Family Feast'". BBC. 2007-05-10. http://news.bbc.co.uk/mobile/bbc_news/england/nwyl/north/north_yorkshire/664/66418/story6641819.shtml?l. Retrieved 2008-04-29. 
  54. ↑ Porter, John (10 May 2007). "KFC lets Yorkshire pub keep its family feast". The Publican. http://www.thepublican.com/story.asp?storyCode=55352. Retrieved 2008-09-17. 
  55. ↑ The New Zealand Herald (2005). "KFC staff to strike". The New Zealand Herald. http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10357158. Retrieved October 28, 2007. 
  56. ↑ Dr. Temple Grandin, Dr. Johan Raj, Dr. Ian Duncan (2005). "Animal welfare recommendations and proposed plan of action for implementation at KFC suppliers" (PDF). People for the Ethical Treatment of Animals. http://www.kentuckyfriedcruelty.com/pdfs/March11document.pdf. Retrieved October 28, 2007. 
  57. ↑ Securities and Exchange Commission (2006). "Relating to an Animal Welfare Standards Report – Shareholder Proposal". EDGAR Online, Inc.. http://s.edgar-online.com/yum-brands-inc/def-14a-proxy-statement-definitive/2006/03/30/Section11.aspx. Retrieved October 28, 2007. 
  58. ↑ David Montgomery (2003). "Small But Mighty Rights Group Tries Gentler Approach". Archived. http://lists.envirolink.org/pipermail/ar-news/Week-of-Mon-20030915/006487.html. Retrieved October 28, 2007. 
  59. ↑ CNN (2003-10-17). "Pamela Anderson takes on KFC". CNN. http://www.cnn.com/2003/BUSINESS/10/17/anderson.kfc/index.html. Retrieved October 28, 2007. 
  60. ↑ PETA (2005). "Undercover Investigations". PETA. http://www.kentuckyfriedcruelty.com/u-undercover.asp. Retrieved October 28, 2007. 
  61. ↑ Andrew Shanahan (2005-10-28). "Anatomy of a dish: KFC Family Feast – eight pieces of chicken (known as the "finger lickin chicken"), four regular fries, gravy and corn cobettes, £9.99". London: the Guardian. http://www.guardian.co.uk/news/2005/oct/28/food.lifeandhealth. Retrieved 2008-01-17. 
  62. ↑ "PETA v. KFC - Campaign Highlights". PETA. http://www.kentuckyfriedcruelty.com/h-campaign.asp. Retrieved August 17, 2009. 
  63. ↑ "'Kentucky Fried Cruelty' comes to an end". Edmontonsun.com. 2008-06-01. http://www.humanefood.ca/news_kfc08.html. Retrieved 2009-03-13. 
  64. ↑ "Rats Run Wild in KFC-Taco Bell in N.Y.". CBS News. 2007-02-04. http://www.redorbit.com/news/general/851536/rats_run_wild_in_kfctaco_bell_in_ny/index.html. Retrieved 12 March 2009. 
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  66. ↑ "Leicester Square KFC faces 13 food hygiene charges". caterersearch.com. 2009-10-29. http://www.caterersearch.com/Articles/2009/10/29/330646/Leicester-Square-KFC-faces-13-food-hygiene-charges.htm. Retrieved 25 February 2010. 
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  68. ↑ Pizza Hut/KFC Andorra la Vella - Reviews - TravBuddy
  69. ↑ www.kfc.com.au
  70. ↑ www.kfc.at
  71. ↑ KFC, Pizza Hut operator to expand in Brazil, Chile - Business First of Louisville
  72. ↑ www.kfc.cz
  73. ↑ www.kfc.de
  74. ↑ KFC
  75. ↑ KFC India: Chicken and Fast Food Restaurant, Hot Crispy Kentucky Fried Chicken Recipe and Menu
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  79. ↑ www.kfc.co.nz
  80. ↑ www.kfc.pl
  81. ↑ www.kfc.rs
  82. ↑ KFC
  83. ↑ KFC
  84. ↑ KFC Restaurants United Kingdom and Republic of Ireland - KFC.co.uk
  85. ↑ www.kfc.com

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